Marketing

Samsung Electronics Co., Ltd. is South Koreas biggest company, whose successful foray in mobile has heightened the company brand image in the global smartphone market since the early 2000.

Like many other business terms, brand equity is a common phrase, although many of the users of it do not fully grasp the concept of brand equity. Brand equity can simply define...

The school has a large catchment area as it cover over 1miloion square meters and serves over 25000 culturally diverse groups in Santa Teresa, Ntaria, Papunya, Yulara and others.

Cadbury was started as a manufacturer of milk chocolate in 1897 and is today the largest confectionary organization in the world. Its vision is to have an equitable and peaceful society that has no discrimination.

Ao.com which is Electrical Appliances Company is a purely online shop that was launched and branded in 2000. Ao.coms main strategy was getting recognition through social sites like Facebook...

The project group is set to use the best available resources to ensure that the quality of the end product is no match for the competitors. Elite Stationeries Co. Ltd has secured the most qualified team...

In 2013, Bright Stationeries Company Limited introduced a book holder to the market. The purpose of the book-holder is to accommodate books to enable organized storage at home, in the office or anywhere it is needed.

The agenda of this analysis is to provide a link between branding and the establishment of a consumer community. As basic marketing knowledge dictates, the success of any business is anchored and fundamentally determined by...

The purpose of this interview is to find out whether customers perceive lowly priced products as being of poor quality. Interview Codes were developed after figuring out the best way the research question could be answered.