Significance of Connection with Customers - Essay Sample

Introduction

By focusing on connection and interaction with customers, good and long-lasting relationships between a firm and its clients are created and developed. In a business venture, it is more valuable and profitable to retain customers than creating new ones (Loeffle & Church, 2015). Connected customers are more likely to be repeat customers, making them vital to a business. Connecting with customers through platforms like social media, meetings, mobiles, and general reception in offices significantly assists organizations in determining the worth of their input and knowing consumer preferences. Personal and emotional connections with customers are critical since clients become walking advertisements for the firm as well as unpaid ambassadors leading to cost-efficiency.

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The Role of Firm-Client Relationships

The article claims that connection is vital in the building of relationships between firms and their customers. Except for the basic communication, organizations should invest in laying a firm foundation for more robust relationships with their clients in future. The article claims that the focus should be on promoting factors like trust, integrity, and loyalty since the goal is to attract and retain clients (Loeffle & Church, 2015). The ideology promotes the belief that the connection or relationships with clients should not be basic. Instead, they should be extra-ordinary and based on value. Customers want to be valued and appreciated in unique ways to be satisfied. Thus, customer satisfaction is critical in the development of a good rapport between them and the respective firms which in turn builds longer and healthier relationships.

Promoting Value

The focusing of organizations on the rules of value in client interaction leads them to become unique and distinct from other ventures offering similar products or services. The authors emphasize the provision of exceptional and relational touch to spike client enjoyment and excitement. Quality is critical in customer retention and loyalty such that clients return for business in the future (Loeffle & Church, 2015). The focus on the rules of value significantly contributes to long-term profitability and revenue.

Critical Factors for Organizational Success

The authors claim that the ten-inspired Disney non-negotiables are the vital factors that make the theme park exceptional since services are delivered on a level that stands out from the rest. With the application of factors like excellent communication, trust, respect, interaction, knowledge, affirmation, deliberation, personalization, relationship, and finishing, a business can attract and retain many customers. First, excellent communication is critical to any business and entails more than just words to include voice, tone, body gestures, and facial expressions (Loeffle & Church, 2015). If the initial communication with a customer is based on their beliefs, their point of view and reference are prioritized. It is most likely that excellent communication is fluid, promotes consistency, and customers feel valued at all times. Being deliberate and intention with a client is vital in relationship building. Disney is one of the firms that is known to be consistent in the provision of exceptional services to its customers through customization to establish a specific rapport with its clients. Finally, by ensuring follow-ups firms demonstrate integrity, credibility, sincerity, and the development of repeat business.

Questions

• What strategies can organizations use to establish connections with their customers and create long-term relationships?
• How can organizations make their clients feel needed and valued, and make them aware of their importance?
• What are the different strategies that employees can use to deliver excellent presentations for their organization’s clients?
• What is the importance of training employees and other business associates on the essence of excellent communication?
• How can organizations use a combination of minor differences to create an exceptional experience for their customers?
• How does connection and impression influence experience?

References

Loeffler, B., & Church, B. (2015). The experience: The 5 principles of Disney service and relationship excellence. John Wiley & Sons.