Tejava: Handcrafted PET Bottle with Unforgettable Design - Essay Sample

Introduction

The Tejava Premium Iced Tea in an 18-ounce PET bottle caught my attention. The product had unique features in the bottle and unique design in the packaging that incorporated a hand-made motif representing a tea leaf. It had three-dimensional qualities that brought a feeling that the bottle was entirely wrapped in tea leaves. This unique bottle design ensured that the product stood out among other products on the shelf. Upon reading the packaging, there was an indication that the product had won the North American Tea Champion Award. Tejava Iced Tea also provided a healthy, low-calorie beverage.

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Product Location

The product was placed in the food and beverages section in the store. It was placed on the third shelf in the gondola as well as the store fridge. This allowed easy reach to the product, and it also allowed choice as there were similar products that were placed with it.

Products Around It

The other products that were placed around it included energy drinks, sodas, iced teas from different brands, juices, cereals, and other snacks to be taken with the drinks.

Reason for Selection

I selected and bought the product essential because of the product packaging. The packaging was pleasing to the eye, and it had a good feel. It brought a feeling that the product was covered in leaves, which made the product feel fresh. The bottle was also firm, and I was assured that it would not open and spill in my bag. The products seemed to have high quality. The iced tea was not sugared, and it had low calories. Additionally, the product had a lot of certification in the packaging, making it seem like the product was of improved quality. The product was also affordable for the packaging and quality offered. It was a healthy alternative compared to other products around it. I felt that I was getting value for money by choosing the product.

Strategy Used

The strategy used for the product focused on ensuring that the product stood out. The product was easily recognizable from the packaging compared to other products that were around it. The packaging was also unique, and it stood out on the shelf it was set up in. Moreover, the packaging broke the convention, and they went with a different packaging compared to the once used in other soft drinks. Also, the shape of the packaging was unique, eye-catching, and easily identifiable. The product was developed, and it was focused on providing healthy beverages. It had low calories and no sugar. The product also had a feel-good factor in the product. The design packaging felt that the bottle was covered in tea leaves.

Product Improvement

Several methods can be used to ensure that the product is improved. Since the product is new, influencers should be used to display the products. Inviting influences is an excellent method that can be used to enhance brand awareness and drive sales (Rundh, 2009). Influencers often have established niches that trust and know them. Therefore, after mentioning the product and discussing the brand in their content, mentions will expand the reach and increase people's awareness of the product. This can be used with health ambassadors that advocate for healthy products (Rundh, 2009). Branded packaging is essential, making it seem like a gift mostly packaged in packs with different flavors. This approach will increase purchases and will improve brand awareness. Search engine optimization in healthy beverages will enhance brand awareness, as consumers will get new clients.

Social media is also a great approach that can be used to promote a product. Instagram, for instance, can ensure that there the product is promoted using images and text narration. People can use social proof, and this can be done by asking people to describe their feelings from using the products (Rundh, 2009). Social media also allows communication with prospective customers through advertisements. Furthermore, Twitter allows media mentions, and this improves interactions with the brand. Google AdSense optimization will place advertisements in the best places for the ads. These approaches will ensure that prospective customers go to the stores to look for the products (Rundh, 2009).

The packaging is a fundamental approach that can be used to ensure that products are identified and bought. Understanding the target market is essential. When designing adequate packaging, understanding the target market and their needs is vital (Hestad, 2016). This will ensure that the right information and proper packaging will be used to influence the buyers' decisions. A packaging that ensures that the product reaches the consumer in the best quality is essential. The shape and size are also essential (Hestad, 2016). For this product, a small packaging that can be consumed in a single sitting is critical. The packaging should also make what is being sold clear. If images are to be used, those that depict the product accurately should be utilized. These should be made clear as they set people apart from the competition. An easy opening is also essential, as it ensures that the product does not spill (Hestad, 2016). Product placement in stores is also important. The fonts, colors, and designs determine this placement. A versatile design package is also important since it allows the packaging to be altered slightly depending on the different flavors (Hestad, 2016). Moreover, the design should be transitioned to match with the product inside. People derive value from other things. Currently, sustainability in products is an important quality that is preferred by consumers. Therefore, it is important to use sustainable and recyclable packaging.

References

Hestad, M. (2016). Branding and product design: an integrated perspective. Routledge.

Rundh, B. (2009). Packaging design: creating a competitive advantage with product packaging. British Food Journal. https://doi.org/10.1108/00070700910992880