Belief-Driven Success and Marketing Innovation - Free Report Example

Do you think it is enough to talk about what you believe or would it be better to do what you believe?

Many people believe in something, but not all of them execute or accomplish what they believe in. This is because they have different ideas on how they should do what they believe or why they should do it. Talking about what you believe is not enough; people do not want to hear but want to see the actions and what you believe. I think it is better to do what you believe than to talk about it because by doing it, you will appear to be more realistic and determined in what you are doing, or as the saying goes, actions are louder than words. People who do what they believe are innovators, and mostly their projects become successful because they are determined and know how to achieve what they believe in. For example, Simon Sinek talks about the Wright brothers' story of how they tried to make the first flight. Not only did they talk about making the plane, but they also believed that they could make a flight that would change the mode of transportation in the whole world.

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Believing what you do makes people recognize you and buy or invest in whatever you are doing. For example, Samuel Pierpont Langley had an education, and he talked about inventing the flying machine. He was offered 50,000 dollars by the war department to accomplish; he believes (Sinek, n.d.). The difference between the Wright brothers and Samuel is that the Wright brothers never gave up, and instead of talking about what they believed in, they tried their best to do what they believed in, and eventually, they succeeded in making their first flight. With no education and no money, they defeated Samuel, who had all the support because they were determined, and Samuel just talked about his idea and never executed it. So when you do what you believe, you will become successful, and many people will follow in your footsteps because you will have given them the courage to try new things and do what they always believed in.

How does the ‘why’ define, shape, clarify, and bring meaning and significance to a customer about the product that you are marketing to him?

The reason why "why" defines shape clarity, and brings meaning and significance to a customer about the product being sold is that it does not mainly deal with making a profit but the positive results of why you are making that product. Customers become attracted to what you believe in and the purpose of the product you have made. Why shows the purpose of the product and what has driven you to make that product. After liking what you believe, customers find the importance of that product and why they should buy the product. For example, as Simon Sinek says, you should have a reason why you are doing a certain thing, and the purpose of that thing should be fully displayed. Basically, "why" convinces a customer why they should buy your product and gives them the purpose and importance of that product, which makes the client buy it.

The conventional marketing message for marketing a computer machine is “We make great computers. They are beautifully designed simple to use and user friendly. Do you want to buy one? How this message should be modified to appeal to the customer?

According to Simon Sinek, many successful organizations and great leaders think differently from other people, which is why they make it in life. Instead of thinking outside in, that is from the clearest thing to the fuzziest thing they think inside out. They explain the fuzziest thing first and then conclude with the clearer thing, which makes the customer understand the product being sold. To modify this message, begin with the three codes by Simon Sinek, starting from the inside and coming to the outside; that first explains "why," "how," and then concludes with "what" (Sinek, n.d.). When you start communicating from outside to inside, it will not sound inspiring, and many people will not buy your product because they do not feel fully convinced of why they should buy the product.

To convince a customer to buy a product, one should use Apple's Strategy of marketing. For example, Simon Sinek said the conventional messaging should be, in everything we do, we think differently. That is why we try to challenge the status quo by beautifully designing our products such that they are user-friendly and simple to use. We happen to make great computers. Will you buy one? This is how the conventional marketing message should be because it is inspiring, and a customer does not buy what you do, but they buy why you do it.

Explain the law of diffusion of innovation and apply it to the sale of a real-life product such as an iPhone or Samsung.

The law of diffusion of innovation is a theory that tries to explain why, how, and at which rate new technology and ideas spread. The theory explains how technology or an idea attains momentum and spreads through a certain population (LaMorte, 2019). In real life, everybody is categorized on the curve of the law of diffusion, starting from the innovators to laggards. IPhone's success is because they learned how to achieve the tipping point between the early adopters and the early majority. This has helped them to achieve mass-market acceptance, which is around 15 to 18 market penetration. Unlike other companies, the iPhone learned to cross the chasm because they like to try out what others are afraid to try. They are confident enough about their new ideas, and through their marketing strategy, they convince customers to buy their new product.

References

Sinek, S. (n.d.). How great leaders inspire action. Www.Ted.Com. Retrieved October 2, 2020, from https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action#t-776093

LaMorte, W. (2019, September 9). Diffusion of Innovation Theory. Sphweb.Bumc.Bu.Edu. https://sphweb.bumc.bu.edu/otlt/MPH-Modules/SB/BehavioralChangeTheories/BehavioralChangeTheories4.html