Marketing

A fallacy is basically an error in reasoning or the act of portraying low-level reasoning in approaching an argument. In trying to appeal to the target audience, ads tend to use rhetorical devices to create interest and raise curiosity.

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Social media marketing as the name suggests is a method of advertising goods and services that companies offer or job vacancies on the social media platforms.

At the core of the airline industry research is the concept of low cost. The AsiaAir X is a success story in the air travel industry characterized by the use of radical measures to address critical challenges.

The first thing in marketing an eBook is to ensure that the landing page is so attractive in a way that most paper tends to describe it as a killer page. The killer page will not only be appealing to those familiar with the eBook...

Publicity campaigns are good for promoting awareness of pressing issues in society and also introducing new ideas to society. The effectiveness of these public campaigns is dependent on several factors.

The definition of luxury brands varies from country to country. It bases on the culture of the country. One definition is that luxury is the highest brand level achievable and that which would help in the satisfaction...

Qatar is regarded as one of the world's largest luxury markets as its economy is growing and it has helped in the expenditure and popularity of luxury brands.

According to the 2015 Annual Report, revenue increased by 23% to PS48m from PS39.1m. For this reason, due to the increase in competition, the increase in profits in the next three years is expected to drop significantly.

The trading name of the organization is Driver Consult LLC, which is a member of Driver Group plc. It was established in the UAE in 2006 as a limited liability company. However, Driver Group plc was formed in 1978 in the UK...

Driver Trett can continue to use these metrics as they have various benefits. According to Simon and Sullivan, using the financial stream to measure brand equity pays more attention to objective and less to subjective measures.

The porter five forces analysis allows the company to understand the micro-environment, which allows the company to adopt better marketing strategies to ensure that it curbs the level of competition...

The descriptive statistics realized in this research are presented in Table 1. From the table, it is clear that average client identification lies at 3.16. This measure is below the midpoint of the scale (p<0.001) and is significant.

According to the travel and tourism industry analysis, the major challenges faced by First Choice Holidays PLC are majorly concentrated on the transitions occurring in new modern tourism practices.

Many companies choose to omit their telephone numbers on their websites for various reasons. It's crucial to include such information as it improves reliability and trust towards the customer.

For the longest time now, Coca-Cola has been the leading producer of soft drinks and refreshments. With its headquarters in Atlanta, Georgia, it has grown gradually to become a multinational beverage corporation.

In the brand equity study, perceived quality can be characterized as the entire consumers' observation identified with the similar execution of the goods and services in contrasting and the contending offerings.

The chapter introduces the research methodology and the means to which it will be applied in the study. This will be achieved through an introduction to a variety of approaches and the provision of justifications on the same.