Free Essay Example. Digital Content Management Strategy

A digital content management strategy is a plan that helps businesses to organize, store the content in a secure manner, integrate the material, and reduce undue expenses in managing the contents, thus reaping benefits from the digital content (Nordheim & Paivarinta, 2006). The management strategy helps to organize the staff, improve the business processes, and execute the technologies to digital content. The policy is tailor-made to help the firm organize, enrich and enhance the delivery of the digital content, thus enabling it to make changes and coordinate the workflow needs of the various stakeholders who are concerned with the creation, enhancement, and dissemination of the digital content. This paper will work on an appropriate strategy that a firm can adopt to organize, secure, and ensure adequate access to the content.

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Digital content security strategy

Digital content refers to any form of substance that is available in digital data form and stored in either digital or analog repository in various formats (Chaffey & Smith, 2017). Organization A, which is out case study will use this strategy to protect the authenticity of its content from any malicious interferences that would destroy, manipulate, or steal the reserved rights making the firm or the owners lose their income. The company targets online traffic as its prospective market; therefore, many of their adverts will be run on social media platforms like Facebook, Tweeter, Instagram, Linkedin, among others. To ensure zero interference of the content, the organization will secure all the rights to update the prices, display of the items on stock, responding to the clients, receipt of payments, and delivery of the commodities to their clients. Any unauthorized personnel should not get access to that content to avoid any unwarranted inconveniences like altering prices, posting rogue promotion adverts, giving wrong referrals to the clients, among others.

The strategy makes use of the following mechanisms to ensure the security of the content. First, the organization will be required to encrypt its digital content. Encryption is the process whereby information is encoded in a way that is only accessible to authorized personnel (Goldreich, 2004). This mechanism will help to protect the content by barricading any access to the content by fraudsters. Encryption will be used to protect digital content stored in computers and other storage devices, which includes payment details, client details, marketing information, among additional critical information. Secondly, the organization will be required to invest in cyber security to protect the report, which is stored in the cloud, and the content displayed on the social media where the company intends to do its advertisement.

In conclusion, the digital content management strategy seeks to ensure zero interference with the contents so that the organization can reap 100 percent benefits initially intended. The security of materials is paramount and thus should be the priority as far as management is concerned. Organization A, in this case, should consider this as the priority to ensure that its clients are satisfied with the information available and disseminated to them, which is reliable and sufficient for making an informed decision before purchasing the products displayed on the platforms adopted by the organization.

References

Chaffey, D., & Smith, P. (2017). Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing. Taylor & Francis.

Goldreich, O. (2004). Foundations of Cryptography: Volume 2, Basic Applications. Cambridge University Press.

Nordheim, S., & Paivarinta, T. (2006). Implementing enterprise content management: from evolution through strategy to contradictions out-of-the-box. European Journal of Information Systems, 15(6), 648-662.

Tiago, M. T. P. M. B., & Verissimo, J. M. C. (2014). Digital marketing and social media: Why bother?. Business horizons, 57(6), 703-708.