Marketing

A brand refers to a commodity produced by a certain company or manufacturing organization under a certain name, which is usually the brand name. The brand helps differentiate the products of one seller from those of the others.

Brand advertising has been used to build corporate ethos in different reputable organizations has and is significant in the move towards influencing consumers and increas...

Customer Lifetime Value (CLV) is defined as the predictable returns or profit resulting from a future relationship with a customer. CLV reflects the company's view of the value each customer brings to the company during...

From Strengthsfinder, I have learned that I possess five exceptional strengths. Firstly, I am an activator, and thus I can effectively control and lead others. Secondly, individualization lets me consider the quality of each person.

Ferrell and Hartline (2012) defined the marketing channel independent groups that assist a service or product available for consumptions by the business users or customers.

Coca-Cola Company is one of the largest companies that produce soft drinks, and diet coke is one of their products. It was unveiled more than thirty years ago and since t...

The product can be defined as anything that can be given to the market to satisfy customers desires. A product can either be physical or service which is abstract in nature. Product strategy has the following key elements...

STEEPLE acronym stands for Social/Demographic, Technological, Economic, Environmental, Political, Legal and Ethical factors. STEEPLE analysis a tool used to evaluate external factors that influence the performance of an organization.

Consumer behavior highly determines the competition of the marketplace. Customers opinion and perception is more important when making business planning and strategies....

There are five stages of consumer decision-making concerning the buying of products. This is based on the model of the decision-making process by buyers developed by Engel, Kollat and Blackwell in 1963.

A marketing plan is a corporate document that is written for the function of knowing the position of the company and the strategies which that business has to put down to be successful and remain relevant in the competitive market.

Businesses have woken up to realize the importance of integrating certain essential values while serving their customers. In particular, businesses have embraced the fact that consumers play a pivotal role...

While personalization delivers great promise for online marketers, it is also controversial. The papers in context both seek to highlight personalized online marketing.

Abano Health group offers a variety of dental services such as oral health, teeth repair and treatment, cosmetic services, dental implants, filing and many other services.

Abano Dental and Healthcare group Limited is a leading operator of medical service and healthcare. It is located in Australia, Asia, and New Zealand.

An introduction of the Apple watch to the market would mean a new product for consumers. However, there are already existing products almost similar to the Apple watch an...

According to the Australian motor industry federation, Out of every 1000 residents in Australia, there are 747 cars owned. That is the highest car ownership in the world.

Patagonia is a Hiking and Equipment Specialty Store that was founded in 1972 by Yvon Chouinard, currently scooping a market share of about 14.4% (Market Research Reports...

Wine is a drink associated with luxury, health, religious significance, and as a status symbol or fashion item. All these reasons provide a wide consumption rate with an estimated figure of at least 70%.