Marketing

Kentucky Fried Chicken Corporation is franchisor of the worlds most popular chicken restaurant chains that specialize in the original recipe, grilled chicken and freshly...

Air France is an airline company that was founded on 7 October 1993 and has its main hub in Paris-Charles de Gaulle (Jones, 2008). The Air France airline has revolutionized its services since its inception to accommodate...

Organizations in the American beauty industry have come up with various marketing strategies in a bid to control the competitive market. Read about the obsession with American women's beauty standards in our free essay.

There are numerous effects that celebrity endorsement and social media have on consumers' attitudes towards various types of products and brands that are available in the market.

Marketing and Public Relations are two fast-changing sectors that are affected by a variety of macro environmental factors and encompass several areas, including advertising, brand management, event planning and management, and sales.

Cannibalization is a concept used in market strategies to describe the reduction in sales revenue, sales volume, or market share of a single product as a direct consequence of the producer introducing a new product in the market.

This free-to-download paper example is an in-depth analysis of the products that Nissan produces, some of the issues that it faces and possible solutions to the problems.

Volkswagen Company has emerged as one of the biggest automobile manufacturers globally. The main objective of the company is to maximize its market share.

M&Ms build loyalty through using their characters, communication via social media sites, and product promotions. Social media have allowed M&Ms to share and connect more with its customers on an individual level.