Paper Example. L'Oreal Global Brand

The L'Oreal Brand company established a stable brand strategy that helps in strengthening the company expansion structure. The company also has a strong Mission that ruins during the company establishment period. The mission statement of the company has helped the company in producing a high-quality product in the market that can adapt to local demands. The company also cares about the welfare of the customers, a factor that has helped the company in producing a product that suits the customer's desires in the market (Dimofte, Johansson, & Bagozzi, 2010). The company has the best marketing and managing staff that work tirelessly hard in the attainment of the company's goals in the market.

Is your time best spent reading someone else’s essay? Get a 100% original essay FROM A CERTIFIED WRITER!

Order now

L'Oreal's global brand has a strong financial structure that has seen it excel in the market effectively. The company has established most branches in the market in order to expand its high-quality product and adapt well to the market. The company also has a strong management team that has helped the company in excelling effectively in the market without any sort of challenges in the market (Dimofte et al., 2010). The company has a well-established and robust group of managers who has vast experience in marketing services, a position that has helped the organization in expanding its services across the market.

B L'Oreal global brand has a set of priorities that has helped it In executing its strategy in the market. One of the main strategies that the company has created is setting a clear priority. The company has a clear preference that is aligned with its goal in the market. L'Oreal has placed a priority in hiring the best employees, production of the quality products, creation of several branches, and using new branding services in the market (Dimofte et al., 2010). The following strategies have seen L'Oreal emerge on top as one of the reliable and effective organizations in the market. The company also has collected and analyzed several data that has helped them in measuring their goals. L'Oreal has set a measuring and monitoring indicator that has helped the company is prioritizing the right product to be produced in the market. The company also should evaluate what strategies are working for the company and come up with a plan on how to develop an active process.

The company also has set a meeting process that they continuously brief the employees on the right plan they should adopt in expanding their products. In the market. Training of the employees will help the company In meeting their desired goals. Constantly meetings between the managers and employees have assisted the company in meeting its plans in the organization.

L'Oreal brand organization has organized several customer researches that has helped the company in filling gaps and opportunities on their product in the market. They do a number of researchers from the market and social media on the customer reaction on their new products in the market. The research will help the managers in establishing the right price and brand of the products in the market. Secondly, the company will use the export research strategy where it will expand its business to the outside markets (Dimofte et al., 2010). This strategy will give the company the right direction in understanding the customer's opinion based on their product. The competition will help the company in setting the right product to be consumed in the market without any fear. However, the research competition will assist the company in adapting to the current market demands effectively.

D The L'Oreal company has set an effective pricing strategy that will enable the company to meet its desired goals in the market. The company has adopted a competition-based pricing strategy technique that has seen the company adopting the existing market. L'Oreal uses the competitor's market as a strategy while competing with an organization in the market (Hong & Doz, 2013). The company also uses a Cost-Plus Pricing strategy that focuses on the product and services that are produced in the market. The procedure helps the firm in creating a suitable profit margin for the product in the market. The company also uses a dynamic pricing strategy where the prices fluctuate depending on the current market rates.

E The distribution strategies have helped L'Oreal organization in creating an effective market strategy for its products in the market. The company used the approach of an exclusive distribution strategy that allows the organization to sell its products in the market structure. Secondly, the company used an Intensive distribution strategy that helped in the maximizing of outlets in maximizing the sales of the products in the market. Lastly, the selective distribution strategy that helps in maximizing the sales of the products in the market effectively (Hong & Doz, 2013).

FThe company will be in a position to meet its goals and missions in the market effectively. L'Oreal firm also will be more creative and productive while dealing with issues that affect the performance of the business. The company will also be in a position to reach many customers in the market, a factor that will increase its sales level in the market.

GThere are a number of things that most companies will learn from L'Oreal organization in the market. One of the essential things that other companies will learn is the ability to set clear and compelling goals priority, collection, and analysis of data, customer and employee representation, and evaluation of the strategies. These factors have made L'Oreal be at the forefront among most companies in meeting their desires and plans in the organization structure. The company has established most branches in the market in order to expand its high-quality product and adapting well to the market. The company also has a strong management team that has helped the company in excelling effectively in the market without any sort of challenges in the market (Dimofte et al., 2010).

References

Dimofte, C. V., Johansson, J. K., & Bagozzi, R. P. (2010). Global brands in the United States: How consumer ethnicity mediates the global brand effect. Journal of International Marketing, 18(3), 81-106. Retrieve from https://journals.sagepub.com/doi/abs/10.1509/jimk.18.3.81

Hong, H. J., & Doz, Y. (2013). L'Oreal masters multiculturalism. Harvard Business Review, 91(6), 114-118.Retrieved from http://www.guillaumenicaise.com/wp-content/uploads/2013/10/LOreal-achieving-multiculturalim.pdf