Marketing

For many years, numerous researchers and policymakers have laid significant emphasis on the progressive economic role that innovation plays in the performance of a company.

Owing to its collection of inductees, The Alabama Music Hall of Fame (AMHF) is an important symbol of music in the state of Alabama, the US, and the rest of the world.

Marketing research is very important for an organization. By definition, marketing research is the process through which the producers, customers and end-users of a product are linked together through information.

In the 21st-century business world, the internet has evolved into a formidable marketing tool, integrated into a marketing strategy to bridge the gap between products and...

Levitt's primary focus is on the need for business organizations to evolve as a strategy of overcoming challenges that are associated with change. He postulates that for industries to sustain their businesses, they must focus...

The Star Agency is a public relations company based in Abu Dhabi. The company operates as a global multi-disciplinary leader in more than 80 offices blending PR techniques with cutting edge digital inventions

At the center of every business success lies the unique branding of the firm. Every business would want to be the first choice of every customer in the market.

Product placement continues to be an essential practice within advertising and integrated marketing communication whereby advertisers is pushing their way more forcefully as compared to what they have been doing.

This year alone, 800,999 businesses were opened in the United States the highest record ever. A majority of these business were started by young entrepreneurs who have visions of developing new products and services.

Some companies strive to meet the needs of a vast market while some choose to concentrate on a specific niche of the market. Unlike other marketing strategies, niche marketing serves the needs of a small segment...

A TOWS analysis is variant of the SWOT analysis tool, and thus, it is an acronym for a companys threats, opportunities, weaknesses and strengths. Despite the two being s...

While most event organizers organize events with the aim of conveying information, some events are designed to gather information. Focus groups are a popular way of helping organizers understand...

Since the end of the Second World War, the US has experienced tremendous growth in regards to technology and manufacturing. These developments have resulted in the evolut...

Founded in 1975, Telstra is currently the largest telecommunications and media company in Australia. Its activities include: operating and building telecommunication networks as well as marketing a wide range...

Eventually, five major designs were developed among which one had to be selected. The Multi Cockroach Catcher design was selected after a Concept Screening Matrix was employed to determine the front runner.

Every business has others that it terms as competitors by virtual of their interference in the sales of the particular business product. Coolibar has such competitors, who sell either sunscreen, or competing products.

A buyer refers to any firm which organises and pays for the event. It includes the membership associations and other organisations. In this case, the customers include parties that will host the 120 delegates.

Both for-profit and not-for-profit health care organizations contribute to the quality of healthcare. The United States of America has both sectors playing an active role...

The study seeks to determine the level of customer satisfaction in public swimming pools in Hong Kong. The findings of the study will go a long way in informing managers...