Supply chain management

The combination of CRM (customer relationship management) and Activity Based Costing is a profound strategy that has offered great value to the business by helping in the customer segmentation process.

Customer relationship management (CRM) refers to the gathering and analysis of information to understand and support existing and potential customer needs.

Nike Company sources its inputs from more than 620 apparel and footwear factories spread across 42 countries globally hence the low bargaining power of suppliers.

In the food industry, there has been deteriorating quality of various raw materials such as coffee and cocoa. However, nestle still holds a competitive advantage in this sector.

The essay sample examines an organizational change in Shell Oil Company and explains ways in which lessons learned from such a process demonstrate successful chain management.

This essay example investigates the value chain configuration. Value chain refers to the activities and processes a firm undertakes to create value for customers.

Performance measurement which is the topic of the following essay example is the process of checking or evaluating a company from different angles to check how they are performing in their field.

According to this essay sample, technological, philosophical, and operational innovation can realign the practice of procurement and make it more efficient and effective.

According to this essay example, one of the most effective ways of achieving a sustainable supply chain in a company is by use of third-party certification.