Free Paper Example on New Media

Introduction

This paper will discuss the American institution of journalism/media from a research perspective. A general overview and the challenges facing the institution will be proposed. A lot of fake news has been in the media, sometimes with incorrect, dirty, or somewhat corrupted messages. The unrestricted use of different types of social media such as Facebook, television, or even radio broadcast to relay information to different categories of the audience has led to the misuse of these social media platforms to a great deal. Journalism is one of the professions in which utmost discipline must be upheld to safeguard the reputation of the American institution of journalism and its role in the state.

Is your time best spent reading someone else’s essay? Get a 100% original essay FROM A CERTIFIED WRITER!

Order now

My profound love for journalism has propelled me to learn more in this field. In my conquest for knowledge, I decided to research the American institution of journalism. The journalism/media industry plays a crucial role in ensuring that people receive any arising news as soon as they happen. People depend on their local broadcasting channels or even other social medial platforms such as Twitter and Facebook to get information. The challenge with these platforms is the inability to distinguish between fake and trusted news.

Getting News

It is of paramount importance to have a reputable news source to avoid confusion and other possible repercussions associated with fake news. Creditable sources make people rely upon and have trust in the information broadcasted by these channels. There exist a number of factors that journalists can improve on to build or regain trust and reliability in the news they publish. The nature of the publishers determines the level of trustworthiness the consumers may grant them. For instance, the frequent popping up of ads while in a particular media platform, ease of navigation, level of competency, among other factors, determine the level of interest, and trust a consumer may have in that platform (Jain et al., 2019).

Several other factors influence the selection of trusted media. Depending on taste and preference on topics a particular channel offers, a consumer's trust may be won if their interests have been addressed effectively. People interested in political matters will be intrigued by those media platforms that offer political views and discussions. Those with special consideration in entertainment will tune to channels with the most current hits, as far as entertainment is concerned.

The accuracy in the news in the creditable sources is the reason behind the unbreakable mutual trust they have with their news consumers. Getting of facts right is a recommendable attribute of creditable news sources. This attribute is said to have the most considerable influence on consumers' choice and selection of the media platforms. Simplification and clarity of information aired are essential in winning the people's attention and preference to the specific channel.

In today's world, advancements in technology have led to the emergency of android news apps, which most of them have proven reliable. The convenience of these apps to consumers influences the choice of media platform one may rely on, with regard to the type of news they broadcast or publish. Challenges such as long loading time, the frequent popping of undesired ads make people rate these apps negatively, even demoralizing others who might have had an interest in the future upon seeing the previous subscriber's recommendation. The reliability of these news sources is also based on the institution's dedication to success and competency in releasing reliable news.

The Use of Ethos, Pathos, and Logos by the Media

Ethos, pathos, and logos are rhetorical appeals used in speech writing. Journalists, too, use these rhetorical appeals to have a persuasive tone to their audience. Ethos refers to ethical requests and someone's credibility to deliver a sound message (Robinson, 2018). The manner in which one delivers a message is the baseline for trust-building. A substandard relay of information lowers the expectations level in the audience's end.

Pathos refers to the pathetic appeals in regard to the nature of audience emotions. The manner in which news is released by a journalist or even in particular social media channels of communication impacts different audiences. In this scenario, the audience’s mood and emotions are the critical points of concern to any news presenter, with critical care consideration to avoid loss of trust by the audience.

Logos refers to the journalists' appropriate logical appeals in their daily relay of news and information. The logical appeal makes use of supporting pieces of evidence or references as supporting details to their tentative arguments (Robinson, 2018). Journalists and media personnel use speech writing skills to ensure that they gain confidence and trust from their audience to maintain a reputable and credible broadcasting status. The use of these appeals makes news anchorages to build trust, enhance and uphold attention, and instigate an appropriate action.

Comparison Between Different Media Types

Information from different media types impacts differently to the audiences. News from a Facebook platform may hit and impact differently to a piece of similar information being relayed in a twitter platform, irrespective of the audiences (Okazaki et al., 2017). Different people have different tastes and preferences regarding media channels of communication (Ahluwalia, 2020). The only channel which ensures credibility and application of rhetorical appeals gains audience trust and confidence; that is where the difference between many media types available in today's world comes in. Ethical consideration is a major factor in any media to avoid legal action and aim to build audience trust. Precise integration of rhetorical appeals in the delivery of news has been the key factor in capturing audiences' attention and safeguarding their emotions and mood.

Effect of Government on Media and Journalism

In most cases, political heroes influence different media types. The emergence of new political reforms in the current world influences disseminating political information on different media platforms. Consequently, the media also influences the government's role. Media has redefined how these political people operate and conduct their political roles (Jia et al., 2019).

Government has, of late, minimal impact on journalists. Despite the support, they grant journalism in terms of outstanding security while in their normal roles. In other instances offering minimal support to journalism training centers, no more effort has been realized from the government. Key political campaigns rely on media to air out their manifestos by different political parties and even individual candidates. In this relationship, the government tends to offer support to these media platforms to ensure a steady flow of desired information to the targeted audiences.

Conclusion

The American institution of journalism has been specializing in obtaining information and its news from reputable sources. Effective application of rhetorical appeals such as pathos, logos, and ethos in gaining audience trust is a key strategy in its overall performance. As earlier discussed, different media types have varying impacts on the nature of information relayed and how the audience perceives such information. Critical analysis of various media types to determine their credibility in the news they relay is vital before using it or referring it to someone else as a chief source of both breaking and regular news.

References

Ahluwalia, P. (2020). Social media is providing new horizons for medical research. Can it replace medical journals? Indian Journal of Clinical Anesthesia, 7(1), 1-2.
https://www.academia.edu/download/63291320/IJCA-7-1-1-220200512-75992-l3zpzr.pdf.

Jain, N., Abboudi, H., Kalic, A., Gill, F., & Al-Hasani, H. (2019). YouTube as a source of patient information for transrectal ultrasound-guided biopsy of the prostate. Clinical radiology, 74(1), 79-e11. https://www.sciencedirect.com/science/article/pii/S0009926018305397.

Jia, Z., Liu, M., & Shao, G. (2019). Linking government social media usage to public perceptions of government performance: an empirical study from China. Chinese Journal of Communication, 12(1), 84-101. https://nca.tandfonline.com/doi/abs/10.1080/17544750.2018.1523802.

Okazaki, S., Andreu, L., & Campo, S. (2017). Knowledge sharing among tourists via social media: A comparison between Facebook and TripAdvisor. International Journal of Tourism Research, 19(1), 107-119. https://onlinelibrary.wiley.com/doi/abs/10.1002/jtr.2090.

Robinson, P. (2018). Logos, Ethos, and Pathos: Whither academia and public health in a post-truth world? https://www.cdhjournal.org/issues/35-1-march-2018/873-editorial?downloadarticle=download.